THE 8 ART EDITORIAL

Advertising deserved in the past to be an art standing side by side with the known seven arts of man. Ads turned into melodies and songs and were "distributed" by drums and loud musical voices. Now, however, it turned to be an indispensable component of economic development.
COVER STORY

ABU DHABI GETS DH 20BN HOUSING BOOST JASIM AL DARMAKI

The Government of Abu Dhabi has allocated an additional Dhs 20 billion to construct residential buildings for expatriates in response to the emirate's housing crunch - bringing the total public investment to Dhs 56bn. To oversee the expansion and run the housing complexes, authorities have also approved the creation of a new real estate firm, Abu Dhabi
INTERNATIONAL INTERVIEW
Why is advertising essentiel today this was the subject of our conversation with Dr. Georges byron professor at ie business school New York. Our interview with Mr. Byron started with a question about the role of advertising here is what he said.
Advertising is one of the most important tool in our society today it helps to keep the consumer informed about whatever new products or services are available you know the old slogan..
WOMEN ADVERTISING
Could the internet facilitate the struggle of women to achieve their social rights ?

INTERNATIONAL REPORT

ADVERTISING OPPORTUNITIES IN THE INTERNET IS AN ISSUE THAT IS WIDELY DISCUSSED IN PROFESSIONAL CIRCLES AROUND THE WORLD TODAY.
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